Semester Winding Down

I cant believe it is already December, time has been flying by. All the college students are pumped because some are graduating and others are getting closer to it. Christmas is near and is one of my favorite holidays. Who doesn’t like getting presents? I would have to say I like giving them more than getting them but others are different. The most exciting thing for me during this time of year is the semester is almost over and as a student we get a nice little 2 week break. This semester was a lot of fun. The class that was the best was my digital marketing one. It taught me so many things I never knew before. The key take a ways were search engine optimization, social media, and Google Adwords. In our class we did a Adwords campaign for a local small business and I learned so many things about what to do and what not to do. I wish I wasn’t so far into my marketing degree because now at the University of Michigan Dearborn they offer the Digital Marketing Degree Program and I would much rather have my degree in that because marketing is moving toward the digital aspect.


Digital Marketing Tips

To get the upper hand on the competition in marketing, people should pursue the new digital marketing degree program. One great resume builder is taking the Google Adwords Certification. This basically tells employers that you are a expert on Adwords. The test is only $50 and has 120 questions to it. For more information visit Google and type in Adwords Certification.

Ford Competition

For the Focus, our highest competition is the Honda Civic with 135,000 local monthly searches. If we optimized Honda Civic into our page When Google searching for the Civic, people will think about the Focus and this could lead to an increase in sales. The Ford Fiesta is a highly searched term, but our number one competitor for this segment is the Honda Fit. The Fit is searched for 74,000 times a month, and if optimized within the website, could provide a significant increase in sales. Our biggest competitor for the Taurus is the Chrysler 300; we need to optimize around this term so we can capture some of this market we may be missing out on. The Fusion, one of the best selling vehicles, is facing major competition from the Honda Accord. As aforementioned, focusing around this popular Honda model may have a positive effect on sales figures. For the F150 we need to try and optimize around the Dodge Ram. For our SUV segment: Expedition, Explorer, and Escape, we need to focus our keywords around our competitors; the Chevy Tahoe, Honda Pilot, and Toyota Rav4. The idea around the competition is when people are searching for our competitors vehicles, we want our name to pop up and Ford to remain in the evoked set. This highly effective technique will have a positive impact on sales.