Digital Marketing Overview

Digital marketing is a new form of advertising that promotes specific brands using only digital media. In today’s technology-driven world, digital marketing has become increasingly important. Millions of people use the internet every day, and every business must take advantage of this audience or risk failing.  Digital marketing includes many different forms of online advertising, which continue to evolve as technology moves forward.

Digital marketing is a broad term, which includes a variety of online marketing methods ranging from e-mail to search engine optimization. What distinguishes this form of marketing from other forms of advertising is the exclusion of traditional media. It does not include television, radio, billboard, or print advertising. Digital marketing basically uses just one advertising medium, the internet. However, under that one medium are dozens of different ways you can promote your business with a variety of online marketing tools. While this form of advertising is very different from traditional marketing, it still uses the same principles. Successful online marketing involves researching your competition, knowing your consumers, and developing your brand.


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