Marketing Segment in Cars

For digital marketing within the United States we need to focus on a few different keywords. My first recommendation would be to focus on “fuel efficient cars” or “best fuel efficient cars”. Fuel efficient cars is a highly searched term and with the economy moving away from gas guzzling vehicles, we should optimize our page in order to capture this up and coming market. Fuel efficiency can work in any of the markets for the US; small car, medium car, SUV, or truck. Americans are looking for the best fuel efficiency when they are in the market to purchase a new vehicle. Another term that would fall under each category would be “best mpg”. Again, with the market looking to optimize gas mileage these terms are very important. One of the most searched terms that we should focus on is “hybrid cars”. As more vehicles are going green, we need to be in the evoked set so people are considering our product over the competitors. For our smaller cars, i.e. Focus and Fiesta, the term “small car” is a highly search term. If we optimized those pages with small car, it would increase the likelihood that Ford would be in the evoked set for Americans when they are in the market for a new compact car. For the medium car segment “sedan”, “best sedan”, and “best mpg car” would be the best place to start. All those terms are searched for consistently and we need to get our name in consumer’s heads so they will consider our vehicle over the competition. For SUV’s I would focus on “best hybrid suv”, “best suv for money”, and “best mpg suv”. These terms had a high relevance and if used properly, will drive more business for us. For trucks, the keywords that I would focus on are: “best mpg truck”, “best truck”, and “truck with best gas mileage”. I think these terms are most important when in the market for a new truck and if we optimize around them we will see our sales grow.


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